Context: Canadians love coffee:
- Canada ranks 10th globally in coffee consumption with an average of 2.7 cups a day.
- Ontario alone is home to nearly 4,000 coffee shops.
Insight: Creativity runs on coffee.
Idea: Turn my resume into a coffee brand and hand-deliver it to ad agencies in Toronto to boost my chances of landing a full-time role.
Context: After many months of cold temperatures, the highly anticipated, sweet but short Summertime in Canada brings back sunbathing, trips to the cottage, and lake swims. The Summer also poses a major headache for the HR department in the ad industry.
Insight: When Summer arrives, everyone wants to leave to enjoy the season.
Idea: Hire a creative copywriter who doesn't take summers off.
Context: People often comment on my resemblance to famous movies and rock stars.
This inspired a slightly silly idea to have a good laugh about myself while boosting my chances of getting my next creative gig.
Insight: We all have a face double somewhere.
Idea: Leverage AI and some of my famous Doppelgangers to craft posters to search for a job.
